City of Empire: London During the Interwar Period 1919-1939

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London sits at the centre of an empire that was once social and politically dominant throughout the globe. The Victorian Era witnessed the British Empire at its height, creating new trade opportunities internationally and exposing the citizens of Britain to new and exciting cultures. An interest emerged domestically in the exotic elements of the empire, creating new modes of entertainment. Exhibitions, travelling shows and museums all became popular ways of demonstrating the most exotic and exciting elements of the colonies, all within the safety of one's own nation. London as a city of empire was no exception, fully embracing the elements of imperial celebration popular during the period. This overt celebration of colonial holdings was about to change. The significance of imperial institutions and organizations changed drastically throughout the twentieth century. In post-World War I Britain, priorities were beginning to shift. Though there was still interest in the colonies, there was an emerging need to celebrate Britain, not always including the extended empire. In London the interwar period (1919-1939) saw the governmental push towards colonial reinvigoration within domestic spheres. Institutions throughout Britain were pushed towards promotion of the colonies. This was done not only to increase domestic support for efforts abroad, but to ensure the integral nature of colonial goods and the services that accompanied them. Campaigns were created with the hope of encouraging individuals to interact with imperial landmarks throughout the city. London had a surplus of imperial culture and by getting individuals interested in the elements of empire around them they would then be interested in furthering the empires success. This was intended to be the boost that the ailing British Empire needed. Though this is true to some cases, not all campaigns and institutions were successful. The sites located on this tour provide a variety of locations, all of which held immense significance when it came to the greater British. It is important to note that not all locations and institutions interpreted empire in the same way, nor did their portrayals and opinions on imperial policy remain stagnant. This tour will examine six sites; The London Zoo, The Imperial Institute, The Colonial Offices, Selfridges, Admiralty Arch and The Victoria & Albert Museum. Each of these sites will be described and their link to the greater British Empire will be analyzed demonstrating their significance within the interwar periods changing societal landscape.

Starting Point: The London Zoo


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