International Times was a London-based hippie magazine which was forced to change its name fairly quickly to IT after objections from the Times newspaper. It was first published in October 1966 and lasted tenuously into the 1980s. In early March 1969, Jane de Mendelssohn interviewed Jimi at the Brook Street flat for the 28 March issue. This was home to the Indica Gallery for a while; the building now has a bakery shop at street level.